For the growth of the live streaming sector in 2016, Blued ranked the 13th among all the Chinese apps (of all verticals) which had live streaming features, according to a Cheetah Global Lab’s report released earlier this year.Īlso Read: Fashion & beauty app LYKE named Indonesian pop star Agnez Mo as co-founder, Chief Creative Officer On the other hand, Blued has made profits thanks to the thriving live streaming feature and its mobile marketing business. As a part of the deal, Blued invested an undisclosed sum as an extension of the $8 million Series A Hornet announced in November 2016. In December 2016, Blued even made a strategic investment with US dating app Hornet in an attempt to make forays into North American and Latin American markets. It has opened offices in Europe and Southeast Asia, covering over 190 countries and regions, and is available in 11 languages.
The China-born app is ambitiously eyeing overseas market in particular. Born out of LGBT NGO Danlan, Blued was launched in 2012 and has since pocketed six rounds of financing with the latest C++ round from the investment arm of The Beijing News, a state-backed newspaper group.īlued boasts over 27 million registered users, about 20% of which are overseas users, according to its official website.
